More Happi is a win-win-win coaching platform.
More happi is a platform for career and life coaching. Coaches who want to reach their accreditations faster volunteer their time, and individuals who couldn't normally afford coaching pay a small fee to work with a coach. As a founding member and its Design Lead, I built the design system, our entire web platform, led the brand evolution and product strategy. I was also heavily involved in creating our Messaging house, by interviewing 50 of our super-users and boiling their language down to a new tone of voice for More Happi.
13,000+
coaching sessions delivered
7.0
our current NPS
200
team accounts from UK's top businesses
6,000
active users (individuals and teams)
165%
that's how much happier users feel after 1 session
4.7/5
average coach rating, from 5,200+ reviews
Our challenges
Self-development is like going to the gym: for most people, if there is anything else to be done, they'll choose that instead. We want to offer a solution that is so accessible, so easy to use, and so transformative, that people end up saying "Why wouldn't I?" rather than "Do I have to?"
More Happi's goal is to propel coaches' careers, and to democratise transformational coaching. We want to allow everyone who wants to better themselves to access incredible support, without paying the price.
My contributions
During my time at More Happi, my focus has solely been on learning. Constantly, honestly and continuously. We faced challenges between our two conflicting personas: a B-to-B team lead who wants to push their staff to work harder, vs an individual contributor who is unhappy in their career. I stepped out of my designer role whenever needed, to spend more time interviewing customers, shaping our product strategy, testing our pricing model, and experimenting on growth. As part of our core team, I was involved in pretty much every team one way or else.
I built More Happi's entire design system from scratch.
Case studies
I have written in-depth case studies of some of the work I led with my team whilst working at More Happi. To find out more about how I like to work on a business problem, have a read!
Introducing Coaching Programmes
A majority of our users weren't sticking around for more than 3 sessions overall. As a subscription business, we wanted to push that number a lot higher. We investigated why they weren't staying, what they were missing from us, and created Programmes to better help and retain them.
Pivoting our positioning
We were having issues getting more people to use our platform. We realised we knew little about what brought them there in the first place, and what kind of deep value they were looking for. I led our user interviews, gathered invaluable feedback and out of that created our new messaging house, which led to us completely transforming our positioning in the platform.
