Lyst is a fashion search engine.
Lyst is the world’s largest global fashion search platform. Working as a search engine for fashion products, it allows its users to find their desired products at the best price. Joining their user retention team, I was involved with improving the user experience across their platforms.
160M
shoppers use Lyst each year
$144M
raised so far
11,000+
stores and brands are on Lyst
8M+
fashion products on Lyst
#1
most downloaded fashion iOS app globally
4.3/5
TrustPilot rating over 3,400 reviews
Our challenges
Because of the nature of the product encouraging people to click through to another website to purchase, Lyst's challenge was to keep users coming back and increase their retention. We wanted people to remember Lyst, and trust it as the best place to shop their favourite brands.
My contributions
Integrating the retention team, I spent my time advocating for more transparency and high-quality of interaction. I worked closely with other teams' developers, managers and designers to bring the web and app experience together, leading to a much higher trust and stickiness in users.
